Bharti Airtel, one of India’s leading telecom operators, has joined hands with Apple to offer free Apple TV+ and Apple Music subscriptions with select prepaid and postpaid plans. This collaboration aims to enhance the entertainment and digital experience for Airtel users across the country.
A Strategic Move to Attract and Retain Customers
The Indian telecom industry is witnessing an intense battle for customer loyalty, with leading players like Jio, Airtel, and Vi competing to provide the best value-added services. Airtel’s latest move to bundle premium Apple services with its plans is a strategic attempt to not only retain existing customers but also attract new users looking for high-quality content and music streaming.
With an increasing number of people consuming digital content, offering Apple TV+ and Apple Music at no extra cost is a compelling incentive. Airtel users will now have access to Apple’s extensive library of award-winning shows, movies, and music without having to pay additional subscription fees.
Details of the Offer
As part of the partnership, Airtel is integrating free Apple TV+ and Apple Music subscriptions into select postpaid and broadband plans. While the complete details are yet to be announced, sources suggest that premium plans, including Airtel’s high-end postpaid and fiber broadband services, will be eligible for this exclusive benefit.
Apple TV+ typically costs ₹99 per month in India, while Apple Music’s individual subscription is priced at ₹99 per month as well. With this offer, Airtel customers can save up to ₹2,400 annually while enjoying premium entertainment and music streaming.
