In a market crowded with café chains and fast-scaling food brands, few stories stand out for their discipline, clarity of vision and commitment to craft. Savorworks Coffee & Chocolate is one such brand — built not on shortcuts, but on six years of patient growth, product integrity and a deep understanding of what modern consumers truly value.
The brand recently entered the national spotlight after securing nearly ₹1.7 crore in equity funding on Bharat Ke Super Founders, India’s first interactive business investment show, produced by Recur Club and Rusk Media, now streaming on Amazon MX Player.
This moment marked more than just a funding milestone. It was a validation of a journey rooted in craftsmanship, sourcing excellence and a product-first philosophy.
The Founders Behind the Brand
At the heart of Savorworks are its two founders — Baninder Singh and Paweena Withyasathien — who bring together expertise from two deeply specialised domains: specialty coffee and artisanal chocolate.
Baninder Singh, an SCA-certified coffee roaster, has spent years refining his understanding of coffee sourcing, roasting profiles and flavour development. His approach is rooted in precision and consistency, ensuring that every cup reflects both origin and technique.
Complementing this is Paweena Withyasathien, the brand’s Head Chocolatier, who leads the bean-to-bar chocolate vertical. Her work focuses on transforming raw cocoa into finished chocolate products while preserving flavour integrity and maintaining high-quality standards.
Together, they have built Savorworks as a brand where coffee and chocolate are not just products, but carefully crafted experiences.
A Product-First Philosophy
Unlike many café-led businesses that rely heavily on ambience or branding alone, Savorworks has adopted a product-first model from the very beginning.
The brand sources its coffee directly from farms in Yercaud and Chikmagalur, two of India’s most respected coffee-growing regions. Similarly, its cocoa is sourced from Annamalai in Tamil Nadu, ensuring traceability and quality from origin to final product.
This direct farm sourcing model allows Savorworks to maintain control over quality while also supporting a more transparent and sustainable supply chain.
Every product — whether it is a cup of coffee or a bar of chocolate — is developed in-house, reflecting the founders’ commitment to craftsmanship. This approach has helped the brand build a loyal customer base that values authenticity over mass production.
The Café Experience: More Than Just Retail
Savorworks’ flagship café at Greater Kailash has become a strong-performing retail asset, demonstrating how experiential spaces can drive both brand loyalty and revenue.
The café is designed not just as a place to consume products, but as a space where customers can engage with the brand’s philosophy. From brewing techniques to chocolate pairings, the experience is curated to educate as much as it is to serve.
This focus on experience has resulted in strong repeat patronage — a key indicator of long-term brand strength in the café industry.
Growth Backed by Strong Fundamentals
Savorworks’ financial performance reflects the strength and consistency of its business model. The company reported revenue growth from ₹2.5 crore in 2023 to ₹4.6 crore in 2024, and is now projecting to reach ₹10 crore in 2026.
This steady upward trajectory highlights the brand’s disciplined approach to scaling — prioritising product quality, customer experience and operational efficiency over aggressive expansion.
This growth has been achieved without aggressive expansion or dilution of product quality — a rare balance in the fast-paced F&B sector.
The brand’s disciplined approach to scaling has also made it attractive to investors who are increasingly looking for sustainable and well-structured businesses.
The Bharat Ke Super Founders Moment
The appearance on Bharat Ke Super Founders served as a turning point for Savorworks. During the episode (timestamp 19:00–35:00), the founders presented their journey, business model and future vision to a panel of investors.
The outcome was a funding round of approximately ₹1.7 crore, with participation from notable investors including:
- Dr Aarti Gupta (Managing Partner, Anikarth Ventures)
- Aditya Singh (Co-Founder, All In Capital)
- Nitish Mittersain (JMD & CEO, Nazara Technologies)
The round also included participation from market investors and structured debt funding, indicating strong confidence in the brand’s scalability.
For Baninder Singh, the platform was not just about raising capital. It was about validation.
He noted that presenting the brand on a national stage reinforced their belief in building strong fundamentals — from sourcing to customer experience.
Scaling with a Clear Expansion Roadmap
With fresh capital in place, Savorworks has already begun executing its next phase of growth, strengthening its presence across key markets and premium channels. The brand has expanded into Gurgaon, established its presence at Delhi Airport, and entered hospitality through partnerships with Hilton Hotels across India.
Building on this momentum, Savorworks is now projecting its entry into Mumbai, aiming to tap into one of India’s most dynamic consumer markets. Alongside physical expansion, the company continues to focus on strengthening its direct-to-consumer and online sales channels.
This multi-channel approach reflects a structured growth strategy — integrating experiential retail, travel-based presence and hospitality partnerships while maintaining a strong digital backbone.
Craftsmanship Meets Scale
One of the most defining aspects of Savorworks is its belief that craftsmanship and scale can coexist.
In the words of Paweena Withyasathien, the brand’s journey has always been about maintaining quality while expanding reach. This philosophy is particularly important in a segment where scaling often leads to compromises in product integrity.
By keeping production in-house and maintaining strict quality controls, Savorworks aims to ensure that growth does not dilute the brand’s core values.
A Brand Built on Intent
Savorworks is not just another café brand. It represents a shift in how modern consumers are engaging with food and beverage experiences.
Today’s audience is more informed, more selective and more interested in the story behind what they consume. From sourcing to production, transparency has become a key factor in building trust.
Savorworks has positioned itself at the intersection of this shift — offering products that are not only high in quality but also rich in narrative.
The Road Ahead
As the Indian F&B landscape continues to evolve, brands like Savorworks are setting new benchmarks for what it means to grow responsibly.
With a strong foundation, a clear vision and a growing community of customers, the brand is well-positioned to expand its footprint while staying true to its identity.
The journey from a single café to a nationally recognised brand is not easy. But Savorworks has shown that with the right balance of patience, precision and purpose, it is possible to build something that lasts.
Explore more about the brand on
https://www.instagram.com/savorworksroasters/
Watch the full episode on
https://www.mxplayer.in/detail/episode/cd6fa9fa48a331f486fd1816f42965a3
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