Mumbai, December 8, 2025
In a milestone for eco-conscious innovation and campus creativity, the MET Institute of Mass Media (MET IMM) has been awarded a prestigious world record by the Global Book of Excellence, England, for a first-of-its-kind, student-led sustainable trophy initiative. The massive 9.5-foot trophy — built entirely from e-waste and recycled materials — underlines the institute’s commitment to blending media education with environmental stewardship.
A Trophy That Began With Waste — And Became a Statement
The record-breaking accolade was conferred after students from MET IMM designed and constructed a towering trophy weighing approximately 350 kg, completely from e-waste and eco-friendly materials. The live build took place on November 18, 2025, at the MET Bhujbal Knowledge City, Bandra — a six-hour marathon (9:30 AM to 3:30 PM), executed by a team of 69 students spanning media, design, production, communication, fabrication and aesthetics departments. 
The grand reveal was held on December 5, 2025 — ahead of MET’s flagship intercollegiate media festival, METamorphosis 2025 (scheduled December 11–13). The trophy will be awarded to the “Best College in Mumbai” at the festival, based on performance across cultural, media, journalism, intellectual and sports categories. 
Leadership, Mentorship & Collective Vision Behind the Build
According to the press release from MET IMM, the initiative bore the vision of Pankaj Bhujbal (Honorary Trustee, MET) with strategic support from Vishakha Bhujbal (Senior Management Representative). Academic coordination came from Dr. Priya Menon Nair — Director, MET IMM — while structural and artistic mentorship was provided by renowned visual artist Dr. Sumeet Patil. Student-leaders Ronak Thakkar and Althea Sequeira oversaw logistics, production and creative coordination with their team of 67 peers. 
At the unveiling, Pankaj Bhujbal dedicated this achievement to the memory of the institute’s founder chairman, Chhagan Bhujbal, reaffirming MET’s mission of nurturing generations of media professionals who lead with purpose, creativity and a sense of social responsibility.
Why This Matters — Creativity Meets Sustainability in Campus Culture
In a country where electronic waste is a growing environmental concern, MET IMM’s sustainable trophy stands as a powerful symbol of transformation — turning discarded electronics into art. The project merges media-school pedagogy with hands-on-learning and environmental activism, signalling a shift in how higher-education institutions in India can foster green innovation.
The student-led nature of the initiative also underscores a broader trend: empowering young minds to not just learn theory but to drive real-world change. As the trophy towers at 9.5 feet, it also towers in significance — representing a message of possibility, responsibility and creative stewardship.
Moreover, with the world record recognition from Global Book of Excellence, Indian students and institutions are shown as capable of internationally benchmarked innovation, even outside traditional domains of research and science.
Broader Significance for Indian Education & Creative Ecosystem
For Indian readers, this story resonates on multiple levels:
• Environmental impact: With e-waste generation in India surging, such eco-art initiatives raise awareness and offer unconventional recyclability solutions.
• Campus innovation: MET IMM’s success may inspire other colleges/universities to embed sustainability and hands-on creative projects in curricula — helping break away from rote academics.
• Youth empowerment: Student leadership in this project demonstrates how youth can drive institutional change, fostering ownership, collaboration and entrepreneurial thinking.
• Media & creative education: For an institute specializing in mass media, this effort reinforces the role of media professionals not just as storytellers, but as change-makers.
As India grapples with environmental, educational and youth-employment challenges, initiatives like this illustrate a path forward — where creativity, sustainability and education converge.
