Artificial Intelligence (AI) use in organizations

Artificial Intelligence have become the backbone of modern industries. From enhancing decision making to personalizing consumer experience A.I. has been an essential part in all the sectors. A.I. not only increases efficiency but it also increases productivity. A.I. is a necessity for businesses to keep up in this fast-evolving world. It is the cornerstone of this rapidly growing world.

One of the most significant impacts of A.I. in organizations is to enhance decision making. As A.I. continues to evolve its integration with organizations around the world continues to increase.
A.I. machines can go through vast data which humans cannot even uncover. It uses machine learning and algorithms to predict data. In the financial sector A.I. is used to predict stock market, analyze previous data to help traders take informed decisions and it used by retailers to find popular products, so that they can always be kept in stock.


It is also revolutionizing human resources departments as it can go through resumes and find the most suitable candidates. This reduces time and effort spent on recruitment. A.I. can provide real time feedback and development plans for employees, helping them to improve their skills and performance.
A.I. allows to provide personalized experience to each customer. It can analyze customer data and understand their choices. In e-commerce and OTT platform, A.I. is used to suggest items. This enhances user experience and build loyal relationships.

It is used to develop diagnostic plans and used to create treatment plans. It increases chance of survival in healthcare industry as it can go through patients’ history and predict treatment needed. It is also used to perform surgeries which are safer and more precise. It can perform these surgeries without having to create large incisions.

It automates manufacturing processes, reducing cost but increasing efficiency. This frees employees which allow them to focus on strategic development. With the use of A.I. high precision is obtained which again save a lot of money. These machineries can tell the stress level they can handle and tells us when they need maintenance and repair. This reduces cost and increase life span.

In automotive industries, A.I. is used in development of autonomous vehicles. It is also integrated in vehicles so that in case of emergency, they can contact local authorities and report it.

A.I. is used in cyber security departments to prevent cyber frauds. In organizations A.I. can detect unusual behavior of machines and take precautionary measures. It can find vulnerabilities and can protect them. It also goes through the network traffic to detect any suspicious activities.

It is also used to create marketing strategies as it can go through consumer behavior on social media platforms and predicts future trends. This allows organizations to create targeted marketing strategies which resonates with their targeted audience. It can optimize advertising efforts by adjusting ad placements. This ensures that marketing budget are spent wisely. A.I. driven content creation tools can generate personalized content.

Although A.I. has many advantages but it has access to vast data which could affect privacy. This data can be stolen and could incur heavy losses for the organization. It could also be sold to potential opponents.
As A.I. continues to advance it role in organizations also increases. Adopting A.I. is not just about embracing new technology but about transforming the way the organization works and compete in this digital age.

Author – Kartik Dang
St George’s College, Mussorrie.

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