Kolkata News | Road Safety Campaign | Jemimah Rodrigues
The Kolkata Police have unveiled a new road-safety campaign featuring popular Indian cricketer Jemimah Rodrigues as the face of the initiative. The campaign aims to reduce speeding, road rage, and reckless driving across the city — using Jemimah’s calm and composed image to encourage citizens to drive responsibly.
Promoting Calmness Behind the Wheel
Known for her grace under pressure on the cricket field, Jemimah Rodrigues perfectly embodies the campaign’s message — that patience and control save lives. Through creative visuals and public service messages, the Kolkata Police hopes to inspire young drivers to keep their cool in stressful traffic situations.
A Step Towards Safer Kolkata Roads
With traffic congestion and accidents becoming a rising concern, this initiative underscores the city’s commitment to building safer roads for all. The campaign will include digital awareness drives, hoardings, and social media promotions across Kolkata, reminding people that every life on the road matters.
Jemimah Rodrigues: A Symbol of Positive Influence
Jemimah’s popularity among India’s youth makes her an ideal choice for this campaign. Her image of discipline, respect, and emotional balance reflects the very qualities that Kolkata Police aims to promote among drivers and riders.
Public Reaction and Awareness
Early responses to the campaign have been overwhelmingly positive. Social media users have praised the initiative, calling it a smart and relatable approach to promote road discipline. Many believe this collaboration could significantly influence young motorists to think twice before speeding or losing temper on the road.
A Safer Tomorrow, One Drive at a Time
Through this thoughtful campaign, Kolkata Police continue to set an example in using influential public figures for social good. With Jemimah Rodrigues as the face of this mission, the message is clear — Drive Safe. Stay Calm. Save Lives.
Author: Alfiyan Ahmad
